Just Move It (JMI) is a North American campaign to promote physical activity for indigenous peoples and communities.
JMI is also an interactive website connecting grassroots fitness and wellness programs to promote effective strategies in the promotion of physical activity. JMI partners share stories, teachings, plans, tools and support through the networking tool built by and for indigenous peoples.
Many indigenous communities in North America are already taking steps to promote physical activity. JMI aims to strengthen these efforts by sharing what is working, and by building a strong network of indigenous communities and programs.
JMI builds on the indigenous values of sharing and storytelling, and plays an important role in promoting cultural practices and traditional knowledge around wellness and physical activity. JMI partners report having an increased awareness of physical activity promotion and program opportunities leading to direct impacts on healthy behaviours in communities.
Created in the United States in 1993 by Healthy Native Communities Partnership (HNCP), JMI has successfully engaged a growing number of American Indian and Alaska Native communities to get moving.
Taking notice of the success and realising the potential benefit for First Nations and Inuit communities in Canada, The Assembly of First Nations (AFN) and Inuit Tapiriit Kanatami (ITK) connected with HNCP in 2009 to explore hosting this successful community initiative in Canada.
The launch of Just Move It-Canada officially kicks off a partnership between AFN, ITK and HNCP. First Nations and Inuit community leaders in fitness and wellness are invited to visit www.justmoveit.org and join a growing network of communities that are “just moving.”